Building Clarity, Confidence, and a Brand with Purpose

Guided Ada from uncertainty and self-doubt to launching a heartfelt wellness brand—{RE}SET complete with a best-selling Etsy store, distinctive visuals, and a vibrant online presence. Her testimonial shows how strategic partnership delivered clarity, confidence, and lasting growth.

Client

Ada Umubera, Founder & Creative Director, {RE}SET, Evidence Based Self-Discovery Journal+

Challange

An entrepreneur with a clear purpose and healing gift, but hesitated to share it with the world and lacked the tools, direction, and cohesive strategy to turn her vision into a standout brand online.

Industry

Wellness, Journaling, Digital & Creative Products

The Vision & The Challenge

Ada knew she had something meaningful to share but found herself paralyzed by self-doubt and uncertainty about where to start. Without clarity on her vision or the tools to move her gifts online, her healing mission for {RE}SET was stuck in the idea phase—trapped by overthinking, self-sabotage, and fear of taking the next step.

BlkBld & Co. Solution

Ada partnered closely with BlkBld to bring her offering to life, co-creating every layer of her brand and business foundation:

Brand Platform

Messaging, voice, and brand persona rooted in Ada’s gift for heart-centered healing

Visual Identity

Logo, color palette, brand photography, and website design reflecting both depth and joy

Digital Presence

Complete setup of her website and brand assets, plus custom domain and SSL through blkbld.host

Product Launch

Design and strategy for {RE}SET’s acclaimed line of guided workbooks, now available globally on Etsy

Ongoing Strategy

Regular check-ins and strategic planning sessions to keep Ada expanding with intention

“Before finding BlkBld & Co, I had no clear idea where to start. I was doubting myself, second-guessing my vision, and falling into self-sabotage. I knew I had something meaningful to share but couldn’t figure out how to bring it to life.

It felt like being stuck in my own head, constantly overthinking and talking myself out of taking the next step. I wanted to build something real but didn’t know how to move from idea to action.
BlkBld & Co brought focus, structure, and accountability. They created a space for clarity and supported me in taking concrete steps to bring my vision forward. Their process centered my purpose and helped me build with intention and confidence.
When I saw everything come together—the visuals, the messaging, and the energy of {RE}SET—I felt my purpose take shape. It finally clicked that I wasn’t just creating a brand. I was building something that reflected who I am and the impact I want to make.

{RE}SET now feels like a true extension of me and the work I’m called to do. We’ve been collaborating for almost three years, and our regular check-ins and strategic planning keep me focused and expanding. The sky truly feels like the limit.”

Ada, LCSW

Founder & Creative Director, {Re}Set

Results

Launched and sold digital workbooks with 4.6-star rating and consistent monthly passive income

Built a nurturing wellness brand that resonates with her audience and drives customer transformation

Gained the confidence and strategy to consistently expand her creative business while focusing on her calling

{RE}SET workbooks now help people worldwide move from feeling stuck to empowered growth

Links

Ada’s journey with BlkBld & Co. shows that with the right partnership, your purpose can fuel both impact and income.