Stop Spinning Your Wheels.
Build a Brand That Thrives.
Strategic brand development for Black entrepreneurs who are ready to turn their vision into a profitable, sustainable business.
The Battle with Overwhelm
Does this sound like your internal business monologue?
Overthinking every decision
while watching others move effortlessly ahead
Lacking consistency and organization
across platforms with no clear strategic direction
Questioning if you have the right plan
— you feel very close to breakthrough but need focused strategy
Doing everything yourself
and fearing something crucial will be missed
Sustainability concerns
juggling multiple responsibilities while trying to build isn’t working
Pouring more money in than you're making
and the anxiety is keeping you up at night
You're not broken.
You’re just building without the strategic frameworks that successful businesses use.
Achieve significant growth with strategies designed for your unique challenges.
Skip expensive trial-and-error with battle-tested frameworks
Complete toolkit from AI prompts to monthly coaching
Access cultural intelligence that resonates with your journey
Customized strategies addressing systemic barriers directly
We understand your struggles, and we have the solutions
With proven frameworks and lived experience, we help you succeed.
MBA Strategic Expertise
Fortune 500 from Intel, Colgate, and Mondelez + Higher Education + Start-Up experience
Proven Track Record
30 + Black businesses achieving 40% average revenue growth
$100K Lesson Learned
Each framework is designed from real-world experiences, not just theory.
Your Path From Overwhelm to Breakthrough
Comprehensive solutions designed specifically for ambitious entrepreneurs
Brand Strategy
Find Your White Space (Stop the Comparison Game)
Define your unique position in the market with a strategic foundation that attracts your ideal clients and sets you apart.
Marketing Strategy
Build Your Foundation
Develop authentic marketing approaches that connect with your audience and drive consistent, qualified leads.
Business Development
Strategic Implementation
Transform your vision into a structured, scalable business model with clear systems and sustainable growth strategies
Growth Planning
Scale with Support (You Don't Have to Do it Alone)
Create actionable roadmaps that take you from where you are to where you want to be, with measurable milestones.
Choose Your Starting Point:
DIY + AI
$
27
start at
-
Start at $27: Workbook 0: Find Your White Space followed by Brand + Marketing + Growth
-
Complete 4-workbook series with AI prompts.
-
Never start from a blank page again
Community Path
$
37
per month
-
All workbooks included + monthly coaching calls
-
BlkBld Network - a private community of like-minded entrepreneurs
-
Weekly implementation rhythm that works
Fast Track
$
897
total
-
90-minute intensive: One session, clear action plan
-
Choose your focus: offers, marketing, content, or sales
-
Delivered in 10 days with AI frameworks included
Full Transformation
$
8-10K
total
-
1:1 White Glove brand and marketing strategy development
-
Done-for-you elements: copy, funnels, brand strategy, marketing systems
-
3 months BlkBld Network included
Real Results, Real Transformation
Joseline has a great marketing sense and a work ethic to match that will ensure your brand 's success. I loved the work she did for my up and coming franchise!
Jerry McPherson
CPA & Founder of The Mathias Group
Joseline listened to all my thoughts, many ideas and was able to put something together, better than I imagined. I went to her with no true direction or idea on how everything would connect. She was so patient, kind and supportive. She would send me tutorials and step by step guides to guarantee my success. From taking my pictures to creating my brand identity and content - I came a blank canvas and look at me now!
Mila Kunis
Manager
Joseline is a marketing genius.
Sasha Simmons
Speaker
Two Futures. Which Will Be Yours?
Keep Going Alone:
- Stay stuck overthinking every decision
- Continue the expensive trial-and-error approach
- Pour more money in than you’re making
- Feel isolated with no one who gets your journey
- Risk becoming another statistic (average: $72K vs $490K)
Build With BlkBld & Co.:
✅ Break through decision paralysis with proven frameworks
✅ Skip the $100K mistakes by learning from real experience
✅ Find your unique positioning where competition can’t touch you
✅ Join a community that understands and accelerates your goals
✅ Build sustainable systems that work with your real life
✅ Create generational wealth that transforms communities
Stop settling for less and start thriving in your business.
You deserve to achieve your goals with support that understands you.
Many Black entrepreneurs like you, like BlkBld, struggle with unseen barriers that prevent growth. At BlkBld & Co., we understand the unique challenges you face and offer a foundation-first system to help you overcome them.
By leveraging Fortune 500 strategies with cultural intelligence, you can skip costly mistakes and build confidence in your decision-making. With access to practical tools and a supportive community, you will transition from feeling stuck to soaring in your venture.
Our Portfolio
From Dream Chaser to Dream Achiever.
The Blog
Marketing Trends
Learn tips, tricks and marketing trends to increase traffic to your website, and convert those website visitors into customers.
Foundation First vs Foundation Later: The $100,000 Difference
Both foundation-first and foundation-later approaches can make you money. I know because I've done both. The difference? One cost me $100,000, broken relationships, and moving home at 28. The other bu...
Finding My Rhythm: 5 Habits That Help Me Juggle Work, Life, and Everything In Between
When it comes to work-life balance, there is no such thing as balance. Some weeks have heavier workloads, while others have more breathing room. Finding time to do good work, pursue passions as you se...
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As a boutique marketing agency, we work with a limited number of clients at a time, focusing on growing their brands, increasing their brand presence and thus revenue.
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