From the Bathroom Floor to the Bike: How Dede Davis Built Misfit to Fit by Choosing Herself First

Dede Davis went from postpartum depression on a bathroom floor to building Misfit to Fit, a fitness brand that helps women become unapologetically strong. Here’s how she built community over transaction, embraced the juggle, and walked boldly as herself.

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How Abdul Built Aura Collective by Bringing the World to Phoenix

Abdul Ozoya moved to Phoenix and couldn’t find community, so he built it. In one year, he created Arizona’s premier Afro-luxury experience brand, introduced the city to 10 new venues, and developed a pricing model where his team eats first.

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Branding Is More Important Than Ever in 2026

Marketing feels harder in 2026, and you’re not imagining it. Attention is fragmented, AI raised the content floor, and social fatigue is real. This post breaks down why brand clarity helps you win, how to build a Media Mix that doesn’t depend on one platform, and the simple 2026 playbook that gives you stability when algorithms change.

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Foundation First vs Foundation Later: The $100,000 Difference

Both foundation-first and foundation-later approaches can make you money. I know because I’ve done both. The difference? One cost me $100,000, broken relationships, and moving home at 28. The other built BlkBld & Co. Here’s what nobody tells you about building without a foundation—and why it might cost you everything.

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Brand Like Beyoncé

She will go down as one of the world’s greatest entertainers, fashion icons, and entrepreneurs of our time. It cannot be denied that she is one of the hardest working women in show business.  Her brand?  It is one that is simply unmatched. 

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Discovering Your Ideal Client

If you feel like your messaging is everywhere…you feel like a chicken with their head cut off… Or maybe you feel like you are speaking to an empty field…you take time to create content but when you speak (or post) no one hears you or cares… It’s not about WHAT you are marketing (or selling), it’s WHO you’re trying to …

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