Brand Experience – BlkBld.Co

From the Bathroom Floor to the Bike: How Dede Davis Built Misfit to Fit by Choosing Herself First

BlkBld Live, Brand Experience, Branding, Business Mindset, Foundation-First
blkbld live, Business Loyalty, entrepreneurship, journey to business, Social Media Engagement, Tips and Tricks
March 18, 2026

Dede Davis went from postpartum depression on a bathroom floor to building Misfit to Fit, a fitness brand that helps women become unapologetically strong. Here’s how she built community over transaction, embraced the juggle, and walked boldly as herself.

View Post

How Abdul Built Aura Collective by Bringing the World to Phoenix

BlkBld Live, Brand Experience, Branding, Business Development, Marketing
Business Loyalty, entrepreneurship, journey to business, Social Media Engagement, Tips and Tricks
February 9, 2026

Abdul Ozoya moved to Phoenix and couldn’t find community, so he built it. In one year, he created Arizona’s premier Afro-luxury experience brand, introduced the city to 10 new venues, and developed a pricing model where his team eats first.

View Post