From the Bathroom Floor to the Bike: How Dede Davis Built Misfit to Fit by Choosing Herself First

Dede Davis went from postpartum depression on a bathroom floor to building Misfit to Fit, a fitness brand that helps women become unapologetically strong. Here’s how she built community over transaction, embraced the juggle, and walked boldly as herself.

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How Abdul Built Aura Collective by Bringing the World to Phoenix

Abdul Ozoya moved to Phoenix and couldn’t find community, so he built it. In one year, he created Arizona’s premier Afro-luxury experience brand, introduced the city to 10 new venues, and developed a pricing model where his team eats first.

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Branding Is More Important Than Ever in 2026

Marketing feels harder in 2026, and you’re not imagining it. Attention is fragmented, AI raised the content floor, and social fatigue is real. This post breaks down why brand clarity helps you win, how to build a Media Mix that doesn’t depend on one platform, and the simple 2026 playbook that gives you stability when algorithms change.

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