Whether you’re launching an album, a rebrand, a podcast, or a new product, the way you introduce it matters. Here’s a simple 5-step framework for turning any launch into a campaign, inspired by PK the Poet, a Phoenix artist’s brilliant rollout.
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Abdul Ozoya moved to Phoenix and couldn’t find community, so he built it. In one year, he created Arizona’s premier Afro-luxury experience brand, introduced the city to 10 new venues, and developed a pricing model where his team eats first.
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Marketing feels harder in 2026, and you’re not imagining it. Attention is fragmented, AI raised the content floor, and social fatigue is real. This post breaks down why brand clarity helps you win, how to build a Media Mix that doesn’t depend on one platform, and the simple 2026 playbook that gives you stability when algorithms change.
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Both foundation-first and foundation-later approaches can make you money. I know because I’ve done both. The difference? One cost me $100,000, broken relationships, and moving home at 28. The other built BlkBld & Co. Here’s what nobody tells you about building without a foundation—and why it might cost you everything.
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How do you build a solid foundation for your business? There’s a technique called the Brownie Strategy that can make this step easier for you. Check out this article to know more!
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What if I told you that you only have 7 seconds to grab their attention? How would you do things differently?
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Question for you, if you went ghost, would your audience miss you? Ghost as in you stopped showing up on social media, you stopped emailing your list, you stopped blogging and podcasting…would your audience miss you? If the answer is no, you are probably right. But don’t worry, you aren’t alone! We see over 5,000 ads on a daily basis…whether …
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If you feel like your messaging is everywhere…you feel like a chicken with their head cut off… Or maybe you feel like you are speaking to an empty field…you take time to create content but when you speak (or post) no one hears you or cares… It’s not about WHAT you are marketing (or selling), it’s WHO you’re trying to …
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I wasn’t pleased with my weight so I finally decided to do something about it. Although I haven’t stood on a scale, I can see my stomach has gotten lower, my face is smaller and boi, my energy is so much higher! With time given back, thanks to COVID-19, I have focused on eating well, sleeping, and doing cardio and …
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