Discovering Your Ideal Client
If you feel like your messaging is everywhere…you feel like a chicken with their head cut off…
Or maybe you feel like you are speaking to an empty field…you take time to create content but when you speak (or post) no one hears you or cares…
It’s not about WHAT you are marketing (or selling), it’s WHO you’re trying to market and sell to…EVERYONE!
When you try to attract everyone you’ll end up attracting no one.
There is no ideal client named Everyone! Without laser-focused attention on your ideal client, you’ll likely get lost in the sea of voices.
When you know your ideal client:
- You know how to talk to them.
- You know the words and emotions that will resonate with them most.
- Are able to begin building trust. And you know, people do business with those they know, like and trust.
- When you get specific around what you’re offering in your business and who you’re offering it to, your ideal client begins to feel like you created your brand just for them.
- The content you create and the marketing messages you develop will be clear, interesting, specific, and relevant.
Avoid The Numbers Game Mentality
Entrepreneurs are often afraid to get very specific in their messaging because they believe it will scare off many potential buyers.
But here’s the hard truth – It doesn’t matter if you scare away 99.99% of people, so long as you are attracting the right .01% who matter. That .01% will love you and become you advocate funneling your message to others like him/her. Suddenly, you will have a business full of your dream customers. You will love to work with them and they with you. Can you imagine such a business?
So, the burning question is, how do you get to that business dreamland?
You must first intimately understand your dream client. Once you know them, your messaging will be focused (no more chicken with their head cut off) and you’ll increase engagement (you’ll no longer be speaking to an empty field).
Ready to discover your ideal client?
PLEASE NOTE: the questions are VERY specific, and that is intentional. Be specific. When asked about age, don’t write an age range (25 to 35), give one age (30 year old). A 25 year old’s life and 35 year old’s life are extremely different.
Doing this will be a huge game-changer for your business, I can’t wait to see what you come up with!